In October 2013 Central California Conference leaders, along with ethnic ministry directors, representatives from various ministry departments, along with pastoral and lay members met for a four-day off-site strategic planning intensive. The goal was to take a critical look at the vision, mission and core values that make Central unique as a conference as well as an integrated part of the Seventh-day Adventist Church in North America and beyond.


The members of the group challenged themselves with several historical perspectives and cultural realities. Extensive presentations were made on the history of the Central California Conference, the “DNA” of Central as an organization, and current cultural trends.


From there, the team brainstormed, grappled with and voted on various concepts that led to a clear and succinct vision and mission statement and a comprehensive set of core values. Finally, the team distilled dozens of ideas down to seven strategic goals that will focus the work of the conference over the next few years. The entire process was immersed in prayer and Scripture as multiple seasons of prayer and spiritual anchor points dotted each day’s agenda.

Over the next year, the strategic plan was fine-tuned through a series of follow-up meetings and discussions. This follow-up work included developing each strategic goal into a SMART goal, defined as a goal which is specific, measurable, attainable, relevant and time-bound—a dynamic process that will continue as each goal develops with the needs of the conference.


Finally, the results of the strategic planning work were shared with all Central pastors and educators during a historic summit in early 2015, resulting in further feedback on the direction of the strategic plan.


Now comes the most exciting part: implementing our strategic plan throughout the Central California Conference, telling the stories of effective impact and celebrating each life given to Jesus.


Together we can make a significant difference.

One life at a time.

the destination we're persuing

Reflecting Christ. Transforming Communities.

"In your relationships with one another, have the same mindset as Christ Jesus: Who, being in very nature God, did not consider equality with God something to be used to his own advantage; rather, he made himself nothing by taking the very nature of a servant…" Philippians 2:5-7

"Our life must be hid with Christ in God, and then the light will be reflected from Jesus to us, and we shall reflect it upon those around us, not in mere talk and profession, but in good works, and by manifesting the character of Christ. Those who are reflecting the light of God will cherish a loving disposition….They will be meek and self-sacrificing, and will work with devoted love for the salvation of souls...." {OFC 286.3}

how we’re going to get there

Empowering every person to be a disciple of Jesus Christ and a center of influence for the Kingdom of Heaven.

"You are the light of the world…You are the salt of the earth." Matthew 5

"The work which Christ came to do in our world was not to erect barriers, and constantly thrust upon the people the fact that they were wrong. He who expects to enlighten a deceived people must come near to them and labor for them in love. He must become a center of holy influence."

{Ev 305.3}

our essential convictions

click each core value

what we aim to achieve

Connecting to Build

click each thumbnail